For example, consumers from Segment 4 place high emphasis on value-for-money because these consumers are working for corporations that are currently affected by the economic recession happening, thus they are required to reduce their expenses as much as possible AirAsia, d.
It will begin to make rival product or service into problem. Figure 1 indicates the position in which AirAsia currently stands against its competitors. Of course, the Air asia stp analysis with this market segment is attracting them in the first place they are far less willing to switch between airline brands.
Mobile booking via mobile. Therefore, they can reduce the cost of training. Authorized travel agents 4.
Awair commenced services on behalf of Air Asia in December ; full rebranding to Indonesia Air Asia was completed on 1 December In19 new routes had been introduced over the Air Asia wide network. Loyal to loyalty The second market segment of airline consumers are also quite regular airline travelers.
Customer retention is dealing with retain the existing customers to avoid loss of customers while customer acquire is to attract new customers and therefore increase the portion of the customers.
It is also the first airline in the region to implement fully ticketless travel and unassigned seats. This will then increase the shareholders wealth and company value in the long term. In the effort of customer retention, CRM helps the company to identify loyal customers and implement loyalty programs to treat them better.
To have a strong management, they must have an extensive set of skills by planning, making decisions, solving problems, selecting and developing the right people, communicating and motivating their employees.
Heavy media even not as heavy as introduction phase, to build awareness and create brand. It is during the growth phase that the product will begin to recover its development and launch costs and slowly move through the break — even mark to begin to make a profit for the organization.
Research has shown that many new products never move out of the launch stage. Middle social class Value-for-money: Opportunities are those external factors on which the organization can use its strengths to outclass the competition, and threats are those factors from external environment from which the organization may suffer because of its weaknesses.
A study of low-cost airline carriers in Thailand. Price Penetration Pricing for Market Share. AirAsia Online Marketing Social media is a very powerful tool, in a recent survey by TNS, Malaysians have the most number of friends in social networking websites and spends 9 hours a weekly.
The strategic plan of a company will indicate where the organization is going and how different functions fit into the plan. The vertical axis illustrates the price range while the horizontal axis represents the service quality. The company may have a huge problem on this change.
Retrieved August 15, from http: Retrieved August 15,from http: In addition, CRM recognized and analyzed the buying pattern of the customers.
The product does not provide any new benefits or it provides benefits that are not sought or valued by the customer. Since 25 Septemberthe airline is based at the new Suvarnabhumi Airport.
These factors contribute to company long term profitability. The airline industry was originally founded by DRB-Hicom which is a government- owned conglomerate.The SWOT analysis of air India discusses the strengths and weaknesses of the brand.
It has a good reputation in both international and domestic markets, quality service and the age-old Goodwill Air India has been the largest air carrier in India in terms of traffic volume and company assets. This page on Air Asia studies the brand analysis in terms of swot, stp, brand analysis and competition.
Air Asia Strategic Analysis - Free download as Word Doc .doc /.docx) or read online for free.4/4(12). Free Essay: SWOT ANALYSIS FOR AIR ASIA Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis.
Air Asia Strategic Analysis - Free download as Word Doc .doc /.docx) or read online for free. Scribd is the world's largest social reading and publishing site.
Search Search4/4(12). Air Asia Marketing Analysis 1. "Now Everyone Can Fly". 2. BACKGROUND/HISTORY 3.
BACKGROUND/HISTORY Thai National Airline was the only one airline which could fly in the main routes such as Bangkok-Chiang Mai by non-stop traveling in the past. Other airlines had to land at Utapao airport before taking off to Chiang Mai.Download